CoolJesus

CoolJesus was a character briefly featured on the television show Badboy's Choice during the event known as The Y2K CountDown Extravaganza. Halfway through the show BadBoy introduced a special guest who he described as a "very important person" and "a chill dude," then he revealed to the audience that it was not just Jesus, but CoolJesus. CoolJesus would emerge from backstage riding a razer scooter, wearing sunglasses and a sun visor turned to the side, carrying a refillable plastic drinking cup that was shaped like an alien. After being introduced BadBoy asked if the cup was full of wine, to which CoolJesus replied, "No it isn't wine, only cool refreshing Sprite! God says to obey your thirst!" CoolJesus then proceeded to perform a number of "miracles" one of which was turning water into Sprite, and another being the distribution of vouchers for free cheesy garlic bread and pizza for the fast food company Dominos.

CoolJesus was portrayed by Calvin Sutherland.

Controversy
The appearance of CoolJesus offended many christian groups around Canada, particularly The Organization of Youth Christians, who would write letters to the television network MuchMusic. Demanding the special never be aired again, one letter read, "This is unholy blasphemy to the highest the degree" and another, "I pray that MuchMusic will see the error of their ways"

Eventually MuchMusic executives would cave in to demands and promised not to use the character again under any circumstances.

Merchandise
After the character was withdrawn, MuchMusic also recalled 5000 in-stock rubber wristbands that been created for the event. They were inscribed with the words WWCJD? (What Would CoolJesus Do?) as well as the Sprite logo. Due to the wristbands' scarcity, they can command upwards of $400 each on auction sites.